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Fridge-friendly bottles for cider brands

Thatchers Cider in the U.K. has introduced a new range of 330-mL glass bottles for three of its premium ciders.

Thatchers goes with fridge-friendly glass.
Thatchers goes with fridge-friendly glass.

Thatchers Gold, Thatchers Old Rascal, and Thatchers Red are all now available in the new, fridge-friendly bottle, which is supplied by Ardagh Group.

With consumers increasingly looking for premium-quality, authentically crafted ciders, fourth-generation cider maker Thatchers offers a genuine story behind the brand. Operators therefore have a huge opportunity to stand out and benefit from this demand by growing their cider range with these Somerset ciders that offer three distinct taste profiles.

Thatchers Gold is a medium dry Somerset cider, full of flavour with a wonderfully rich, golden colour. Thatchers Old Rascal is a full bodied, bittersweet cider, while Thatchers Red has a distinctively red colour and soft fruitiness with a mellow sweet flavour.

Thatchers Cider has developed a number of food pairing ideas with chef Tim Maddams and Indian cookery specialist Bini Ludlow, which act as a guide and inspiration when compiling drinks and food menus.

“We really believe that there’s a huge opportunity for operators to recommend a host of interesting food pairing suggestions with our new range of premium ciders,” says fourth-generation cider maker Martin Thatcher.

The new range of 330-mL bottles is available in 12-packs. All three of these ciders are also available in 500-mL bottles. Thatchers Gold is also available in the new 330-mL bottle in Australia and the USA.

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