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LIV athletic drink goes to a full-body shrink label

Princeton, NJ-based LIV Organic gets a brand lift for its re-launch to meet new demographics and protect product contents.

LIV_Organic_new
LIV_Organic_new

The organic athletic drink, initially geared at mothers and the organic market, needed a more energetic design to capture the attention of health conscious athletes, active adults and kids. To recharge its own brand and compete on store shelves, founder Nancy Street turned to TANKindustries.

“The re-launch wasn’t just about design. It was about the whole market and what was going on,” says Street. “TANKindustries helped us first understand our audience and then provided the branding to match--it was a thoughtful and strategic approach.”

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