WD-40 develops the last straw

WD-40 Co., San Diego, CA, delivers a revamped 12-oz can with a permanently attached, built-in straw tube.

Pw 11120 Straw Up

“This is exactly what consumers have wanted,” says Tim Lesmeister, vice president, marketing, WD-40 Company. “Millions love WD-40, but we’ve learned that more than 80 percent of WD-40 users have lost the straw at some point. We’ve solved that problem by literally giving consumers the ‘last straw’ with the WD-40 Smart Straw.”

The Smart Straw has a standard aerosol valve with an actuator piece that uses a plastic extender tube (straw) that can be tilted to spray in two ways. When the straw is in the down position, it sprays through the actuator and delivers a regular spray, to cover a larger surface area. Tilted up at a 90º angle (as shown), the straw allows the WD-40 to be expelled through the straw for more precise application. Made of polypropylene, the straw is permanently attached to the actuator part. Manufactured by Mar-Lee Packaging & Consumer Products, the Smart Straw uses an insert in the actuator and a valve manufactured by Summit Packaging.

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