AG Hair Cosmetics has been a long-standing salon-only producer of hair care products from its Burnaby, British Columbia, Canada, plant. When the company began to develop several new therapeutic hair products, it originally planned to add them to the existing AG line, using its proprietary packaging.
When AG took the packaging project to Dossiercreative, its design firm in Vancouver, it became obvious to both parties that the new formulations were so different they would need a whole different packaging and marketing approach.
