The graphics offer a vivid color palette intended to communicate a soulful and inviting feeling. It was created to appear open and approachable through confident-looking logotype and modern representations of scent. The Ohm by Olay line includes bar soap, body wash, body scrub, and fragrance mist in two fragrances: Jasmine Rose and Citrus Ginger. The product line is targeted to women ages 18 to 34. Ohm by Olay is available in major retail outlets nationwide. —ALR
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