Campbell to launch soups in aseptic cartons

Campbell Soup Company is 136 years old, but it continues to innovate, as evidenced by its launch of a line of restaurant-style, ready-to-serve soups in aseptic cartons that will be available nationwide by October.

Pw 11422 Campbells

That’s big news for the Camden, NJ, firm renowned for its cans and red-and-white wraparound paper labels. More recently, the company added easy-open ends for its cans. It also rolled out soups in glass containers.

Campbell introduced the Select Gold Label aseptic soups at the 2005 Food Marketing Institute (FMI) Show held in May in Chicago. The company wouldn’t disclose packaging specification or supplier details, but sample cartons showed they were from SIG Combibloc. Shelf life is nine to 12 months.

About two years ago, Campbell launched Gardennay aseptically packaged soups in Canada. An online Canada News Wire Group story about prepared foods described the line as “the first shelf-stable, ready-to-serve Combibloc® soup to hit grocery store shelves in North America.”

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