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Switch to jars invigorates veggie brand

Steel price hikes in late 2004 motivated Ole’, a leading vegetable packer headquartered in Morrinhos, Goias, Brazil, to evaluate other packaging options besides steel cans. T

Pw 11427 Milho Verde

he packer entered discussions with glass packaging supplier O-I. O-I developed an affordable glass package for Ole’-brand green beans and corn. The jars carry the equivalent 200 grams of product as the packer’s conventional steel cans, are competitively priced, and feature specialized easy-open metal closures from Rojek.

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