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Rexall revitalizes packaging

Rexall Sundown, Boca Raton, FL, last December unveiled a series of consumer-friendly packaging improvements for cartoned bottles of its Osteo Bi-Flex caplets for joint health care.

Pw 14394 Rexall

The improvements, which reflect input from consumers and health care professionals, include a revitalized look and an easy-to-use flip-top cap.

“The improvements in the packaging and caplet design have been introduced to help alleviate some of the challenges older consumers or those with decreased mobility may face by providing easy-to-open, flip-top caps, and easy-to-swallow caplets,” explains Al Baumeler, senior director, joint care and specialty supplements.

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