Cartons and boxes

The magic flute

Corrugated board resembles a sandwich, and likewise, is defined by what’s in the middle.

January 28, 2015

Cartons and boxes: Page 50

Cartons and boxes

VIP gift box for VIP Porsche owner

Porsche China creates a specialty gift box for owners of its new, limited-edition Porsche 918 Spyder to convey luxury and customer care.

January 26, 2015

Cartons and boxes

'Empty' box design delivers brand message

A seemingly empty box for 3M’s Scotch Magic Tape holds five rolls of replacement tape, emphasizing the ‘invisible’ nature of the adhesive product through packaging.

January 22, 2015

Cartons and boxes

Audio brand enters retail with bolder, brighter design

Bright colors differentiate packaging for a line of high-quality, budget-priced headphones from Shure. Up-close product photography emphasizes sound quality.

January 20, 2015

Cartons and boxes

Retailers are ready for RRP

Bernhard Vaihinger is Head of Product Management, Innovation and Technology at Bosch Packaging Systems GmbH. Here he talks about recent trends in secondary packaging.

January 8, 2015

Cartons and boxes

Pomegranate juice pack returns to its roots

After a slide in sales, U.K. juice brand Pomegreat returns to the design firm that designed its original packaging, to revive its formal visual equities.

December 31, 2014

Flexible packaging

Watch PMMI’s 2014 Packaging Line of the Year in action

Learn how Big Heart Pet Brands implemented new packaging technologies and fetched PMMI’s prestigious award.

December 18, 2014

Cartoning

Off The Shelf: Clever carton for Milk-Bone chews

It’s designed to look like a tooth paste carton so that pet owners will think ‘canine dental health’ when they encounter it in the store.

December 16, 2014

Cartons and boxes

For some, success is in the cards

Winning can be a matter of playing one’s cards right.

December 10, 2014

Sustainability

Less corrugated to landfill as wax coating usage drops

The Corrugated Packaging Alliance reports that just 3% of corrugated volume in 2013 used wax coatings, helping the recycling rate for old corrugated containers reach 88.5%.

November 25, 2014

Sustainability

Box for vegan truffles conveys purity, luxury

Gourmet vegan chocolatier selects 100% recycled kraft paperboard boxes that reflect the company’s commitment to wholesome, holistic ingredients and practices.

November 11, 2014

Cartons and boxes

Digital watermarking assists in Cooking Light

Time Inc.’s Cooking Light brand—including its monthly magazine and line of prepared meals for retail—prides itself on giving its consumers the tools to make it easier to get healthy, delicious meals on the table.

November 1, 2014

Cartons and boxes

Betty is reimagined for the modern mom

A redesign for the complete Betty Crocker baking product line puts desserts in inviting kitchen contexts to appeal to the modern mom’s desire for classic values and authenticity.

November 1, 2014