Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

OFF THE SHELF: General Mills tries retro packs at Target

Senior editor Anne Marie Mohan spotted a "new" look that was actually retro when she visited a Target store recently. Hear her observations on this clever promo that puts packaging front and center.

Anne Marie Mohan
Mar 26, 2010

Do you have a package that you think would be interesting for Off the Shelf? Send it to the editors for consideration at:


Packaging World Magazine
ATTN: Off the Shelf
330 N. Wabash Ave., Suite 2401
Chicago, IL 60611

Companies in this article
General Mills Inc.
2024 PACK EXPO Innovations Reports
Recommended
2024 PACK EXPO Innovations Reports
Researched List: Engineering Services Firms
Recommended
Researched List: Engineering Services Firms
Our List of Cobot Palletizing Solutions
Recommended
Our List of Cobot Palletizing Solutions
Machinery Basics
View More »
Maxresdefault 6672ebcaa10c1
Feeding/inserting/unscrambling
A Look at Feeding and Inserting Equipment on the Packaging Line
Maxresdefault 66607e2784d69
Feeding/inserting/unscrambling
How Products are Loaded and Sealed into Pre-Made Bags and Pouches
Coding And Marking Equipment Package This Video
Digital Printing
Coding & Marking Equipment: Why It’s So Important in Packaging
Pt 25 4 Wrapping Equpiment Thumbnail
Flow wrapping
Learn About 4 Different Types of Wrapping Machines for Your Product
View More »
Top Stories
TCCA’s new ice cream plant in Decatur, Ill., supports its strategy to meet rising demand on the East Coast.
Dairy
New Tillamook Ice Cream Plant Features Packaging Line Built to Scale
With a two-floor layout and plans for further automation, the Decatur, Ill., facility’s packaging line is built to support production growth ahead.
Prs Logo rfj D5b R0 Bi
Recycling
Packaging Recycling Professionals Gathered in Person and Remotely for this Year's Packaging Recycling Summit
Through the Line: Packaging and Processing
Robotics
Through the Line: Robotic Cookie Multi-pack Automation System
Kind's new logo features the brand's four-color bars now surrounding the wordmark.
Package Design
Kind Leans on Familiar Elements in New Brand Design
Slurry & Solution Processing System for Accurate Liquid-Solid Blends
Sponsor Content
Slurry & Solution Processing System for Accurate Liquid-Solid Blends
Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Coding, Marking, and Labeling Innovations Report
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?
Products
Greyparrot
AI-powered Platform for Recycling in Waste Streams Data
Greyparrot has launched Deepnest, an AI-powered platform that provides consumer goods brands with data and insights into how their packaging is sorted and recycled in real-world waste streams.
Online Simulation Tool
Dual-lane Horizontal Flow Wrapping Machine
More Products
In Print
Packaging World May/Jun 2025
May/Jun 2025
Packaging World Craft Brew 2025
Craft Brew 2025
Packaging World Mar/Apr 2025
Mar/Apr 2025
Packaging World Jan/Feb 2025
Jan/Feb 2025
SubscribeArchives
Downloads
View More »
824 Pmg Inspection
Trends
Inspection Detection Innovations Report
823 Pmg Palletizing
Trends
Palletizing Innovations Report
822 Pmg Cartoning
Cartoning
Cartoning Innovations Report
821 Pmg Robotics
Robotics
Robotics Innovations Report
View More »