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OFF THE SHELF: General Mills tries retro packs at Target

Senior editor Anne Marie Mohan spotted a "new" look that was actually retro when she visited a Target store recently. Hear her observations on this clever promo that puts packaging front and center.

Anne Marie Mohan

Mar 26, 2010

Do you have a package that you think would be interesting for Off the Shelf? Send it to the editors for consideration at:

Packaging World Magazine
ATTN: Off the Shelf
330 N. Wabash Ave., Suite 2401
Chicago, IL 60611

General Mills Inc.

Coding, Marking, and Labeling Innovations Report

Coding, Marking, and Labeling Innovations Report

2024 PACK EXPO Innovations Reports

2024 PACK EXPO Innovations Reports

Annual Outlook Report: Sustainability

Annual Outlook Report: Sustainability

Machinery Basics

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A Look into the World of Cartoning Equipment

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A Look at Feeding and Inserting Equipment on the Packaging Line

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How Products are Loaded and Sealed into Pre-Made Bags and Pouches

Coding And Marking Equipment Package This Video

Coding & Marking Equipment: Why It’s So Important in Packaging

Nick Novy, founder and CEO of Korpack.

How Korpack Wins on Speed and Smarts

Inside Korpack’s rapid rise from packaging material sales to end-of-line contract packaging for major brands.

Alison Fragale, organizational psychologist and professor at the University of North Carolina-Chapel Hill

PPWLN Breakfast at PACK EXPO Las Vegas Supports Women in Packaging and Processing

Through the Line: Packaging and Processing

Through the Line: Palm-Sized Carton Delivers 180 Doses of Skin Care

The ‘Polka King of the Midwest’ from 903 Brewers took top honors in Quad’s eye-tracking study, thanks to its bold illustrated face and playful packaging—proving that character-driven visuals can stop shoppers in their tracks and boost shelf appeal.

Beer Label Lessons: A Masterclass in Visual Engagement

AXTRA: Engineering efficient bottling & packaging lines

AXTRA: Engineering efficient bottling & packaging lines

Break out of the ordinary: see what’s new in packaging & processing!

At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.

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Break out of the ordinary: see what’s new in packaging & processing!

Coding, Marking, and Labeling Innovations Report

Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.

Coding, Marking, and Labeling Innovations Report

Products

Greainer Pkg

Sealing Lid

Greiner Packaging has introduced Click On and Click In sealing lids, mono-material packaging solutions designed to enhance sustainability and usability by eliminating the need for aluminum foil and ensuring resealability and recyclability for various products.

RFID-enabled In-Mold Label

NJM Introduces CFE Tablet Counter for Solid-Dose Pharmaceuticals and Nutraceuticals

Packaging World July/Aug 2025

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Packaging World May/Jun 2025

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Packaging World Craft Brew 2025

Craft Brew 2025

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