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OFF THE SHELF: General Mills tries retro packs at Target

Senior editor Anne Marie Mohan spotted a "new" look that was actually retro when she visited a Target store recently. Hear her observations on this clever promo that puts packaging front and center.

Anne Marie Mohan

Mar 26, 2010

Do you have a package that you think would be interesting for Off the Shelf? Send it to the editors for consideration at:

Packaging World Magazine
ATTN: Off the Shelf
330 N. Wabash Ave., Suite 2401
Chicago, IL 60611

General Mills Inc.

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With broad portfolio of flexibles, rigids and specialty cartons, Amcor will bring limitless packaging solutions and specialist engagement to PACK EXPO Las Vegas Booth N-9210.

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