Disney-themed fresh meal kits for kids promote nutrition

Eight varieties of fresh mini-meals and salads use Disney-themed packaging to appeal to kids, in an effort to help them meet their daily fruit and vegetable requirements.

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In line with the nutrition guidelines it established in 2006 for kids three years and older, The Walt Disney Co. has joined with fresh convenience foods producer Ready Pac Foods to launch a line of Disney-themed fresh salads and mini-meals geared toward elementary and middle school children. The eight varieties in the Cool Cuts® line are packed in convenient, lidded plastic bowls adorned with colorful cartoon labels depicting some of Disney’s most beloved characters, such as Cinderella and Mickey Mouse, that both Disney and Ready Pac hope will entice kids into healthier eating habits.

According to the USDA and the Alliance for a Healthier Generation, an estimated 25 million children (ages two to 19) in the U.S. are currently overweight or at risk of becoming overweight. Ready Pac says Cool Cuts have been designed to help kids get their recommended three-plus daily servings of fruits and vegetables. Each variety is designed with kids’ taste in mind, offering nutritious versions of their favorite foods. For example, Pizzeria Salad contains romaine lettuce, along with reduced-fat mozzarella cheese, pizza flatbread chips, mini turkey pepperoni, and a pizza ranch dressing.

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