Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Roller bottle on display

Great Grip™ from Flexible Products rolled out in June with an HDPE bottle topped with a polyurethane foam roller that's protected by a graphical paperboard wrapper.

Pw 18159 12rug

Flexible Products Co., Marietta, GA, a division of Midland, MI-based Dow Chemical Co., introduced Great Grip in June 2000. Retailing for $14.99 per 12-oz bottle, Great Grip is a liquid non-skid rug coating used to keep wayward rugs in place. The high-density polyethylene bottle is topped with a plastic foam roller applicator protected by a paperboard wrap. The paperboard doubles as a graphics-carrying billboard and is die-cut for peg board display. The paperboard roller wrapper, now patent pending, aided the company in gaining a packaging award in its category at the National Hardware Show, held in August in Chicago (see Packaging World, October '00 p. 30), says Don Bratton, the company's senior graphic designer.

The product is rolling out this fall into home centers and mass merchandisers nationwide, according to Bratton. He says the response to the product has been outstanding. Great Grip is positioned as a less-expensive, easier-to-use replacement for double-sided tape, foam or cloth-pad underlayments.

Protective merchandising wrap

The roller is protected with a wrap of 14-pt SBS paperboard. Printed in four colors, the paperboard is die cut, scored and glued to cover and protect the roller and function as a merchandiser. It is slipped over the foam roller and wrapped around the roller topper's plastic shell. Then the entire cap/roller assembly is screwed onto the bottle in a manual process. After a hard plastic inner seal is removed and the roller put back on the top, the bottle can be squeezed, which pushes the product through channels within the topper and onto the foam roller. The roller topper is supplied by Allied Mold and Die (Fontana, CA).

The stock bottle, molded of white pigmented HDPE, is supplied by WNA Larkin (St. Louis, MO), formerly Larkin & Associates. The pressure-sensitive 3.4-mil white polypropylene label, from Corporate Express (Wichita, KS), is printed in four colors.

POP adds pop

The point-of-purchase (POP) display is quite unique, Bratton claims. It was done with the assistance of the Alliance Display and Packaging Division (Winston-Salem, NC) of the Rock-Tenn Co., which is dedicated to turnkey POP displays.

Six bottles are inserted into a stackable shelf display tray made of E-flute corrugated with an outer liner printed in four colors. Bratton points out that the tray back accepts industry standard clips that allow for merchandising using a wire rack or slat wall.

The company also offers a 36-count floor display unit that holds six of the trays. Printed in three colors on a liner mounted to B-flute corrugated, the display holds six bottles on each of six shelves. Two provide a footprint of one-fourth of a 40''x48'' GMA pallet, Bratton adds.

Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report