Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Color-changing ink on Mountain Dew can reveals 'Dark Knight'

A new larger, 16-oz can for Mountain Dew is available for a limited time that uses color-changing ink that turns a bat image from grey to green when the can is chilled.

When can is chilled, the image of a bat appears in Mountain Dew green.
When can is chilled, the image of a bat appears in Mountain Dew green.

As record summer temperatures and severe drought conditions fan across America, PepsiCo’s Mountain Dew is aiming to quench the thirst of consumers with a new can that is one-third larger than their traditional 12-oz offering. And to help capture consumers’ attention, the can features color-changing artwork aimed at the brand’s target audience nationwide. The limited-edition 16-oz can of Mountain Dew, when chilled to 46.4° F, features an easily recognizable symbol—a bat outline, promoting the feature film The Dark Knight Rises—that transforms itself to the distinctive green color of Mountain Dew, using specialized inks from Chromatic Technologies, Inc.

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report