New Loveseen False Lash Packaging is Nearly Plastic-Free

Loveseen’s new false lash packaging is 98% plastic free, with plans for further improvement.

Loveseen's new false lash packaging is 98% plastic-free.
Loveseen's new false lash packaging is 98% plastic-free.
Innovative Beauty Group

Earth-conscious consumers can bat an eye toward Loveseen’s new sustainable false lash packaging.

The new lash packaging, developed with the help of Innovative Beauty Group (IBG), features a tray made from 100% bagasse, or molded sugarcane pulp, an outer pack made with post-consumer recycled paperboard, and a clear PET window.

“Upon our first meeting with the IBG team and touring the facility, we decided it was imperative we create something different," Jenna Lyons, Loveseen co-founder, says. “From that moment, we set out to create our own custom lash tray–one that would stand out on shelves yet was a kinder solution to the environment.”

The packaging was first designed for 12 different styles of Loveseen lashes, with adjusted artwork and bagasse tray structure to fit each variety, says Alexandra Michelem, key account director at IBG.

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO