Among the new formats are a hexagonal paper tube for the Smarties Giant Tube, a multipack consisting of paper tubes held together with a label, a paper bag for small cartons of mini Smarties, and a stand-up pouch.
Anne Marie Mohan reported in April 2021 that the plastic to paper transition of Smarties brand chocolate candies required extensive R&D in new materials, new package designs, equipment compatibility, and recycling potential for Nestlé.
Two years in the making—from concept to launch— Nestlé’s introduction in June 2020 of its Smarties chocolate candies in fully recyclable paper packaging represents a world first for a global confectionery brand, the Swiss-based company claims. The project, which saw packaging for 419 SKUs of the popular sugar-coated chocolate candy moved from plastic to paper, involved greater complexity than even Nestlé anticipated when it first embarked on the journey.
