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Groovy beverage bottle builds green credibility, reduces weight 15%

If LIV Organic's all-natural sports drink is "like Gatorade without the garbage," as its Web site advertises, then its new bottle is like a premium, 16.9-oz PET container without the weight, and with less cost.

Pw 2639 Liv Group2a Lrg
Princeton, NJ-based LIV has relaunched its LIV Organic agave nectar-sweetened beverage in the first PET bottle using new Groovy finish technology. The technology turns a typical 38-mm threaded bottle into a grooved surface, using 31% less resin and allowing for a smaller cap size having a resin reduction of 20% to 25%.

LIV President Nancy Dince says the company embraced the opportunity to be the first to use the new Groovy bottle, from Amcor, because it offers a more sustainable option for hot-fill beverages in PET bottles.

"The whole culture of LIV Organic is very much based around a concern for the environment and concern for health-related issues on a broad spectrum," Dince says. "So when our co-packer (Castle Co-Packers LLC) mentioned they were in conversations about a bottle with less plastic, we were thrilled."

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