Discover What’s Possible in Packaging & Processing, Oct. 18-21 in Chicago
See solutions from 2,600 exhibitors and gain insights from 150+ free educational sessions at North America’s largest packaging & processing event.
REGISTER NOW & SAVE

Through the Line Podcast: AI Is Rewriting the Rules of New Product and Package Testing

How is AI transforming the ways CPGs can explore ideas, refine concepts, and build confidence before production? Virtual prototypes, e-commerce mockups, and rapid A/B tests now let brands gauge demand in days, not months. It's transforming how teams design, validate, and launch new products and packaging.

Ken McGuire
Mar 10, 2026

Follow this podcast on your favorite streaming platform - links can be found by clicking here.

Companies in this podcast
Procter & Gamble
Redefine What’s Possible in Packaging & Processing—Register Now & Save!
Recommended
Redefine What’s Possible in Packaging & Processing—Register Now & Save!
The packaging innovations from PACK EXPO worth your attention.
Recommended
The packaging innovations from PACK EXPO worth your attention.
Discover Leading Suppliers
Recommended
Discover Leading Suppliers
Related Stories
From plain pack stock image (left) to a (hypothetical) branded prototype, shown in context on a shower shelf (right), AI artwork and context images now take minutes, not weeks.
Digital Transformation
How AI Is Rewriting the Rules of New Product and Package Testing
Industry leaders increasingly see AI, sustainability, and circularity converging to shape packaging’s future by 2035.
Digital Transformation
Survey: Packaging Leaders Bet on AI, Circularity
Lund University and Cognibotics' 'The Juliet Language for Motion Programming' course teaches motion programming for industrial settings. Its teachers, including Amina Gojak (left), Klas Nilsson (right), Philip Olhager, and Sandra Collin, pull from their expertise in Juliet and other motion programming languages, with an emphasis on safety and effectiveness in practical applications.
Workforce
New Course Tackles the Robotics Programming Skills Gap
Clay Ryan, head of worldwide business development at Amazon Transparency
Coding & Marking
Live at East: Amazon Pushes Serialization, Brands Prepare for Sunrise 2027 Shift
Machinery Basics
View More »
Pt 26 8 Cartoning Equipment Thumbnail (1)
Cartoning
A Look into the World of Cartoning Equipment
Pt 25 7 Feeding & Inserting Equipment 2026 Thumbnail
Feeding/inserting/unscrambling
A Look at Feeding and Inserting Equipment on the Packaging Line
Pre Made Bag Loading & Sealing Thumbnail
Bag/pouch fill/seal (pre-made bags)
How Products are Loaded and Sealed into Pre-Made Bags and Pouches
Pt 26 5 Wrapping Equipment Final 00 00 01 11 still001
Flow wrapping
Learn About 4 Different Types of Wrapping Machines for Your Product
View More »
Top Stories
(l. to r.) Mark Longacre, senior strategist, market development, Formova, and Jordan Guhl, VP of sales, Formova
Robotics
Before You Buy Robots: Critical Steps for Mobile Automation
Why operational discipline matters more than technology in mobile automation success.
A line operator monitors product at a Coca-Cola Consolidated facility. MUST's real-time data has helped operators and maintenance teams identify equipment issues faster and with less wasted film.
Stretch wrapping/load stabilization
Coca-Cola Bottler Cuts Stretch Film Costs 20% with IoT Monitoring
Thumbnail Group
Sustainability
End of Line Video Series: More Humanoid Robots, One-Handed Rx Bottles, and an NAW Trial Re: EPR
Chat Gpt Image Jul 16, 2026, 12 54 44 Pm
Recycling
Four Takeaways from This Year’s Brand Owner Bootcamp
The constitutional challenge to Oregon's packaging EPR law could shape the future of producer-funded recycling programs well beyond the state.
Recycling
Oregon's Packaging EPR Law Faces First Constitutional Trial Challenge
Is your packaging line built for connected packaging?
RFID, QR codes, and 2D barcodes are reshaping CPG operations. See how leading brands are adapting.
Read More
Is your packaging line built for connected packaging?
Retail multipack suppliers, all in one place
25+ vetted systems for cups, tubs, and bottles — shrink, paperboard, banding, clip, and more. Free download.
Read More
Retail multipack suppliers, all in one place
Products
METTLER TOLEDO's X56 DXD+
METTLER TOLEDO Introduces X56 DXD+ Dual Energy Photon-Counting X-ray System with AI Capabilities
See METTLER TOLEDO's X56 DXD+, which detects low-density contaminants in packaged products while performing quality checks at speeds of up to 500 products per minute, at PACK EXPO International in Booth 2122!
Premade Pouch Filling and Sealing System
Labthink International, Inc. will be at PACK EXPO International
More Products
In Print
Packaging World July/August 2026
July/August 2026
Packaging World May/June 2026
May/June 2026
Packaging World March/April 2026
March/April 2026
Packaging World Jan/Feb 2026
Jan/Feb 2026
SubscribeArchives
Downloads
View More »
Hero Shot
Sustainability
SPC Impact 2026 Examines Packaging's Path Forward
Pw Rfid Ebook Hero Shot Half
Labeling
RFID, QR, and NFC: Labeling for connected packaging
Hero Shot
E-commerce/D2C packaging
What Walmart, Amazon, and Google Know About the Future of Safe Package Transit
Sunrise 2027
Coding & Marking
Inside Sunrise 2027: Packaging’s Role in the Digital Shelf Revolution
View More »