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PepsiCo launches Drinkfinity

Drinkfinity, a PepsiCo venture that was piloted in Brazil in 2014, has announced the launch of a new personalized beverage designed to fit the individual lifestyles of today’s busy go-getters.

Drinkfinity pod, pack and reusable Vessel.
Drinkfinity pod, pack and reusable Vessel.

With Drinkfinity, people can “Peel, Pop and Shake” to combine the dry and liquid ingredients contained in portable Pods with water in a specially designed, reusable, BPA-free Vessel, and create beverage blends in a variety of flavors.

“Drinkfinity is a delicious new beverage option that allows today’s busy consumer the unique opportunity to personalize a drink based on their individual preferences and unique lifestyle needs,” said Hernan Marina, Vice President, Global Business Innovation, Drinkfinity. “Better yet, Drinkfinity was made to do more than just hydrate – it was created with a simple vision to make a beverage that connects the dots between wellness and versatility, while trying to balance the needs of both people and the planet.”

“We are extremely proud to launch Drinkfinity in the United States,” said Luis Montoya, President, PepsiCo Latin America Beverages and Drinkfinity. “Developing a brand ‘intrapreneurially’ within PepsiCo has been an incredible experience and one that we believe will create insights for the broader organization.”

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