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What can brown (cartons) do for you?

Forgive me for borrowing and modifying UPS’ well-known slogan, but it seems quite appropriate to what I’m about to discuss.

Pw 5533 Corrugated Cartons

Whether our companies provide contract-packaging services, packaging materials, facilities, fulfillment, logistics, or labor, we all serve the large consumer packaged goods (CPG) companies either directly or indirectly.

We know those same companies increasingly are talking about sustainability. That trend creates a huge challenge for us as we attempt to react before this customer “need” becomes an absolute requirement.

The most difficult part of eating the 10,000-lb elephant we call sustainability is determining where to start. I suggest that a great way to launch a sustainability program is with corrugated board, and here are four reasons why:

• We all buy, sell, and use corrugated. Although it may take the form of many configurations or styles, corrugated is a packaging product we all have in common.

• Corrugated universally is accepted as green. There usually is debate or argument about the “greenness” of almost any packaging material, but rarely about corrugated board. The beauty of corrugated is that it is renewable and naturally green. It is 100% biodegradable and 100% recyclable. The type and percentage of recycled content that corrugated features is fairly easy to determine and control. Those benefits make it one of the most sustainable packaging materials.

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
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Annual Outlook Report: Sustainability
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