As a packaging professional with more than 40 years of experience in package design and development, all of the large consumer product companies I have been associated with have faced many design challenges in making sure each package had the best appearance possible at retail, yet also conveyed a quality product to consumers.
Each of these companies has had an internal staff to manage the package design process for different product categories. These packaging projects have ranged from complete redesigns to improving the consumer experience to cost savings to graphic changes that enhanced shelf impact. The majority of the time, package development staffs I have been associated with have relied heavily on external vendors or suppliers to help with the redesign.
