This article is based on about 300 responses to an online survey conducted in May 2010 by Contract Packaging and PTIS. Those who took the survey were instructed to complete either the marketing or the operations section.
Respondents came from a mix of small, medium, and large consumer packaged goods companies; contract packaging service providers; suppliers; and consultants to the industry.
Responses were received from titles including CEO/president, vice president of marketing, brand/innovation/marketing manager, operations/packaging manager, packaging engineer, quality control manager, package design manager, designer, and brand consultant.
