New Tool: ProSource
Check out our packaging and processing solutions finder, ProSource.

Budweiser wins right to name in Sweden

Anheuser-Busch has won the exclusive right to use the "Budweiser" name in Sweden, defeating a Czech competitor's attempt to label its beer bottles with the name.

Sweden's Supreme Court upheld an appeal court's decision barring Budejovicky Budvar NP from using "Budweiser Budvar" on its labels, packaging and advertising. The court battle started in 1999 when U.S.-based Anheuser-Busch registered "Budweiser" name in Sweden. The brewers have battled in about 50 countries since takeover talks failed in the 1990s.
Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub
How Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
Read More
How Can You Honor a Leader?