Juiced-up labels

Thirty-year-old After The Fall fruit beverages from Smucker Quality Beverages, Chino, CA, needed a packaging redesign to convey a “hipper” attitude.

May 31, 2000

Bold illustrations on all 60 SKUs were designed by Shimokochi Reeves (Los Angeles, CA). It also recommended changing to a diamond-neck glass bottle and a striking red cap. The labels are flexo-printed in six colors.

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According to a Life Cycle Assessment (LCA), the carton format had the lowest environmental footprint of all the options, which compared PCR, molded fiber, glass, aluminum, and paper cartons. Using cartons to refill more durable rPET bottles makes the whole system bathroom- and shower-worthy, since the cartons themselves deteriorate in wet environments.

Dr. Bronner’s Paperboard Cartons Refill rPET Bottles to Ace LCA

Paperboard cartons get high LCA marks, but break down when wet. Meanwhile, 100% rPET bottles are circular, work great in the shower, and if they're refilled, are not single-use. Dr. Bronner’s refillable carton leverages both formats' strengths.

Bart Watson, Chief Economist for the Brewers Association, gave his annual report on the state of the craft brewer industry.

How Can Craft Brewers Shape the Future of the Industry?

Strong Opinions Vary on Progress of Global Plastic Policy at INC4

Packaging industry executives suggest bringing IT and OT leaders together to discuss data analytics.

Challenges of Data Governance and Security in Packaging

Supporting Demand for Plastic-Free Packaging with APP’s Foopak Bio Natura

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How AI is reshaping CPG manufacturing operations

Today’s CPG companies are faced with mounting challenges in their manufacturing operations. You have the data that could help you, but can you turn that data into knowledge? See how artificial intelligence can help. Learn what’s working for Pfizer, Post, and Smithfield.