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Prémio! Special effects say tequila's fabuloso

Jose Cuervo International is rolling out Black Medallion dark sipping, super-premium tequila in eye-catching bottles that reflect the spirit’s distinctive qualities.

Pw 9793 P07p62a

Dragon Rouge (www.dragonrouge.com), a brand identity and package design firm, blended the equity of the Jose Cuervo logo with a rich and classic package design.

Although the bottle complements the Jose Cuervo brand family with the same square footprint and flat panels, it is shorter and resembles the look of squatter bourbon whiskey bottles. The black medallion signals the brand’s premium message and suggests premium tequila. The medallion is prominent on the gold-colored label bearing a black background for added depth.

Gold hot-stamping also adds dimension to the image on the label, which is printed in eight spot colors on a foil surface. The quality-product cues extend to the debossed cap.

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