Dragon Rouge (www.dragonrouge.com), a brand identity and package design firm, blended the equity of the Jose Cuervo logo with a rich and classic package design.
Although the bottle complements the Jose Cuervo brand family with the same square footprint and flat panels, it is shorter and resembles the look of squatter bourbon whiskey bottles. The black medallion signals the brand’s premium message and suggests premium tequila. The medallion is prominent on the gold-colored label bearing a black background for added depth.
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