A juicy redesign

When marketers at Akron, OH-based Country Pure Foods decided to introduce its brand of juice and nectars, Ardmore Farms, to the retail market, they saw it as an opportunity to redesign packaging logo and graphics.

May 31, 2002

Introduced at the Food Manufacturers Institute trade show in Chicago in May, the package’s new look includes more updated graphics, a vibrant array of colors, and a new yellow and orange logo that was designed to communicate energy and optimism. Created by designers at Diversa, Inc. (Kent, OH), the packaging for Ardmore Farms Nectars offers the company merchandising flexibility and includes a full line of multilingual packaging as well. The new packaging creates a stronger shelf presence than the old foodservice packs did, providing more eye-appealing colors and product graphics, company says. The product retails for about $3.39. —ALR

Country Pure Foods

Diversa, Inc.

Machinery Basics

Learn About 4 Different Types of Wrapping Machines for Your Product

10 Different Types of Labeling Machines for Your Product

What are the Different Types of Multipacking Equipment?

Get a Quick Overview of Conveyors

According to a Life Cycle Assessment (LCA), the carton format had the lowest environmental footprint of all the options, which compared PCR, molded fiber, glass, aluminum, and paper cartons. Using cartons to refill more durable rPET bottles makes the whole system bathroom- and shower-worthy, since the cartons themselves deteriorate in wet environments.

Dr. Bronner’s Paperboard Cartons Refill rPET Bottles to Ace LCA

Paperboard cartons get high LCA marks, but break down when wet. Meanwhile, 100% rPET bottles are circular, work great in the shower, and if they're refilled, are not single-use. Dr. Bronner’s refillable carton leverages both formats' strengths.

Bart Watson, Chief Economist for the Brewers Association, gave his annual report on the state of the craft brewer industry.

How Can Craft Brewers Shape the Future of the Industry?

Strong Opinions Vary on Progress of Global Plastic Policy at INC4

Packaging industry executives suggest bringing IT and OT leaders together to discuss data analytics.

Challenges of Data Governance and Security in Packaging

Ready Meal Packaging End-of-Line of the Next-Generation

Discover Our Content Hub

Access Packaging World's free educational content library!

How AI is reshaping CPG manufacturing operations

Today’s CPG companies are faced with mounting challenges in their manufacturing operations. You have the data that could help you, but can you turn that data into knowledge? See how artificial intelligence can help. Learn what’s working for Pfizer, Post, and Smithfield.