Confection/Candy

Topps bubbles over Bazooka wrapper redesign

The Topps Co. unveiled a new wrapper for its 5¢ Bazooka bubble gum piece for the first time since the venerable product was introduced in 1946. The NY-based marketer has updated the familiar red, white and blue wrapper with a large pink bubble in the center.

November 30, 1995

Industries: Page 892

Beverage

Beer design evinces local flavor

While regional brewers can never compete with huge ad budgets of the majors, they can play the home town advantage. Vancouver Island Brewery, Victoria, British Columbia, Canada, did just this when it had prepress house Image Pac (Richmond, B.C., Canada) design new corrugated 6- and 12-pack boxes, introduced in January '95.

November 30, 1995

Coding, Printing & Labeling

Alcohol content labels coming to a head

The BATF is set to issue a proposal on how alcohol content can appear on beer labels. Many brewers strongly oppose mandatory labeling.

November 30, 1995

Flexible packaging

Beverage containers dominate DuPont awards

A flexible beverage container and a hot-filled, shelf-stable juice pouch stand out at the ninth annual DuPont awards competition. Environmental categories and international entries again prove distinctive.

November 30, 1995

Flexible packaging

Tetra Pak takes a systems approach to plastics packaging

When the world's largest international packaging supplier decides to expand into new packaging markets, packagers around the world-as well as the competition-had better take notice.

November 30, 1995

Beverage

Packagers say systems up to date

The average packaging system is either state-of-the-art or comparable to the top 10% in its industry. So says a survey of 434 packagers conducted by Industry Insights for the Packaging Machinery Manufacturers Institute (Arlington, VA).

November 30, 1995

Conveying & accumulation

Shaping new markets

Cacique pushes for mainstream acceptance of drinkable yogurt with a striking container design and vibrant full-body shrink label graphics.

November 30, 1995

Sustainable Packaging

Don't go changing, FTC urged

As the Federal Trade Commission (FTC) reviews its environmental marketing guidelines for effectiveness, at least one trade group urged the regulatory agency to keep things the way they are.

November 30, 1995

Coding, Printing & Labeling

Premium is as premium does

New Thompson's Ultra Water Seal employs pearlized HDPE containers and a variety of handsome labels to communicate the product's improvements.

November 30, 1995

Labeling

New fish inspection marks

Several inspection marks for fish package labeling were recently modified by the National Marine Fisheries Service (NMFS), part of the U.S. Department of Commerce.

November 30, 1995

Coding, Printing & Labeling

Alcohol content labels coming to a head

Bottle bordom: Can beverage bottles be more innovative?

November 30, 1995

Meat/Poultry/Seafood

Nostalgia in a tin

For many Americans, the name "Burma Shave" brings back a flood of memories. So says the marketing force at Staunton, VA-based American Safety Razor, which is reintroducing the Burma Shave name in a metal gift canister depicting the Burma Shave jingles found on country roadsides throughout America as far back as the 1920s.

November 30, 1995

Coding, Printing & Labeling

Heublein 'autographs' a clear winner

Decanter for Smirnoff vodka will lead retailers into the holiday season. Crystal-like bottle and stopper signal reuse with the Smirnoff signature in view. Most sales command a premium price.

November 30, 1995