Industries: Page 457

Cosmetics/Personal care

The many shades of success

The PlantLove™ collection, by Cargo cosmetics, makes women look good on the outside with its 12 sheer and glossy lipsticks and feel good on the inside because they are buying earth-friendly packaging. This approach helps differentiate PlantLove in the competitive cosmetics market. It wins the approval of retailers and the loyalty of customers.

August 9, 2007

Flexibles

Snack brand refines and aligns to maintain category leadership

Sahale Snacks helped create "nutritional snacks," and its Sahale brand is No. 1 in the trail mix category. The Seattle, WA-based company wanted to visually extend its "culinary magic" to its line of award-winning, premium nut blends.

August 9, 2007

Digital Transformation

Your brand's future may depend on connecting with Gen Y

They’re 16 to 24 years old. They’re brash, mature in life experience, and difficult to shock. Collectively, this coming-of-age group within Generation Y is millions of consumers strong, and if your brand doesn’t speak their language, it may fall behind with this group as its spending power grows.

August 9, 2007

Blisters/clamshells/skin packaging

High-visibility theft-prevention packaging: A love/hate relationship

So you come home from the store with a new toy for your child’s birthday. You know exactly what it looks like because you can see it through the package. You were actually able to play with it at the store in the package to see if it was "cool enough" and the right level for your child. The clear all-plastic thermoformed sealed clamshell package allowed you to touch various controls on the toy through strategically designed slots. The high visibility functional pack has significantly enhanced the shopping experience and aided the purchase decision, all without opening the package. When your child unwraps the present he or she can get a good feel if they like it or not by playing with it (at least to a degree) through the package.

August 9, 2007

Consumer packaged goods

Smaller, faster, more flexible cartoner

The controls cabinet on this cartoner is 50% smaller than comparable machines. Changeover is said to be the fastest in the category.

August 9, 2007

Flexibles

Sleeved bottles a hit for Caribbean promos

As the baseball season winds down in October in the United States, it’s on the upswing in the Caribbean. During this past season that ended in January, Presidente brand in the Dominican Republic conducted a Viva la Pelota! or Hurrah Baseball! campaign for its beer in 12-oz glass bottles with promotional sleeve labels. Presidente regular featured sleeves printed with a ball and bat, and Light featured sleeves showing a jersey and hat.

August 9, 2007

Bakery/Snack

Bush Brothers cooks up faster labeling

Baked beans packer Bush Brothers and Company, Augusta, WI, needed to speed up its can-labeling operations to more than 1,000 cans per minute, which exceeded what its existing labeler could do.

August 9, 2007

Beverage

Noni juice dresses for success

In mid-March 2007, Caldwell, NJ-based marketing and distribution company The Stratis Group joined forces with Brooklyn, NY contract manufacturer Victoria Packaging to launch a health supplement called "Hilo Gold Noni Juice" in health food outlets in Florida, Georgia, Tennessee, New Jersey, New York, and Connecticut.

August 9, 2007

Beverage

International Design Competition Announced

If International Forum Design GmbH will announce its first "iF packaging award" April 28, 2008, the opening day of interpack PROCESSES AND PACKAGING 2008, in Düsseldorf, Germany. The competition considers innovative forces throughout the packaging community, including manufacturers, designers, and developers of packaging, packaging materials, graphics, and packaging machinery. All those interested in participating can submit entries until December 15, 2007, for one of eight categories, including sales and transport packaging, machines, materials, graphics, and construction.

August 9, 2007

Flexibles

Innovation galore in wine category

The once stodgy wine industry is currently awash in packaging innovation (see page 44). Few of these novel packs are more unusual than the 2-L stand-up pouch shown here with an integral handle up top and dispensing spigot at the bottom. PW spotted it in the May issue of South Africa’s Packaging and Print Media, where editor Gill Loubser was kind enough to "share" it with us.

August 9, 2007

Bakery/Snack

Kellogg's to be up front about nutrition

Kellogg Co., Battle Creek, MI, announced June 14 that it is undertaking two major initiatives that further strengthen its commitment to meeting consumers’ health and nutrition needs.

August 9, 2007

Labels

Industry Watch

CompaniesNorwood Marking Systems/Allen Coding Systems announced the formation of a distributor agreement between ITW Ltd.  and Allen Codiergeräte GmbH. The agreement gives the ITW companies exclusive rights to distribute the coding and marking equipment designed and manufactured by Germany-based Allen Codiergeräte to all the regions of the world not served by Allen Codiergeräte.

August 9, 2007