Containers

Kraft continues to build on liquid water enhancer success

Kraft creates a liquid version of its Crystal Light beverage mix, packaging it in a portable, pocket-sized container decorated with vibrant rays of color.

March 4, 2013

Industries: Page 262

Contract packaging

New custom PET bottle for oat beverage

Scheduled for launch in April is a new, custom bottle for an unusual oat beverage from Butler, NJ-based Sneaky Pete’s.

March 4, 2013

Containers

HONEST Fizz artwork offers 'a serving of fun'

Packaging for new HONEST Fizz, a line of naturally sweetened sodas from Honest Tea, uses whimsical product shots and lots of bubbles to convey fun and effervescence.

March 1, 2013

Flexible packaging

Innovation drives Lundberg's new rice packaging

Stand-up, reclosable five-sided pouch provides competitive differentiation, shelf presence, and consumer benefits.

March 1, 2013

Blisters/clamshells/thermoforming materials

'Go-Green' thermoforms distinguish seafood launch

A high-end, value-added line of seafood products aimed at the retail market takes advantage of an unusual tray-making technology that reduces carbon footprint.

February 28, 2013

Secondary Packaging

Top-load cartoning cuts line jams and packaging waste

Baked goods company increases cartoning line speeds and makes more efficient use of packaging personnel and materials.

February 28, 2013

Cartons and boxes

Router pack redesign connects with consumer needs

New graphics for Cisco’s Linksys routers alleviate consumer confusion in an overly complicated category and communicate the powerful potential of the technology.

February 27, 2013

Containers

Arizona’s first seasonal canned beer series

SanTan Brewing Co., one of Arizona’s fastest growing breweries and a leader of the Arizona canned craft beer revolution, is launching an exciting new CanVenture: Arizona’s first ever seasonal canned beer series.

February 27, 2013

Petfood/Pet Care

Paragon Pet Products incorporates special closure technology

Holland-based firm uses Velcro-brand PRESS-LOK technology for Whimzees dog chews.

February 26, 2013

Containers

Cans are catching on

Beer, mead, sparkling water, energy drinks—the marketers behind these and other beverages are lately finding aluminum cans very much to their liking.

February 26, 2013

Cartons and boxes

Aveda shines light on water conservation

This year’s Light the Way candle, a part of Earth Month at Aveda, raises money for clean water causes, while utilizing sustainable packaging materials.

February 25, 2013

Containers

Nutritional beverage differentiates with clean simplicity

Health drink Rumble distinguishes itself in the crowded functional beverage category through a clean, uncluttered design with artwork chosen to appeal to the emotions.

February 22, 2013

Petfood/Pet Care

Pet food market grows along with love of pets

New PMMI study notes that despite economic downturns, consumers are still investing in their family pets, especially in the areas of organic, natural, and premium products.

February 21, 2013