Black packaging for shampoo and skin care

Originally packaged in a plastic white bottle with black lettering, black is now the look for Awapuhi Wild Ginger brand from Paul Mitchell hair care products.

Pat Reynolds

Aug 29, 2011

Paul_Mitchell_Awapuhi

The current packaging creates an upscale look for the Awapuhi Wild Ginger brand, with everything in black packaging and the silver and green graphics providing a family look.

Seven of the ten products use valves, actuators, pumps and closures provided by Aptar Beauty + Home – Hydromist Blow-Out Spray™ and Texturizing Sea Spray™ use a Cardinal™ spray pump, Styling Treatment Oil ™ uses a Colibri™ treatment pump, Moisturizing Lather Shampoo™ uses a 2” Frost Classic Tube Top, Keratin Crème Rinse ™ uses a 2” Frost Disc Top, Finishing Spray ™ and Shine Spray ™ use a VX valve and a XL-200 actuator.

Paul Mitchell

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