Some marketers are coming to believe that the resin enhances a package’s aesthetic appeal, especially in transparent containers that enable consumers to see the product.
Such is the case for Haal Verpakkingen, a Dutch marketer of personal care products. It markets liquid soap in a transparent, 300-mL extrusion blow-molded PET dispenser. RPC Verpackungen Kutenhholz designed the stylish dispenser.
The clarity of the PET provides a view of the dispenser pump while also adding depth to the graphic design on the container. The overall effect is multi-dimensional, heightening perceptions of a quality product.
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