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Dual bottle dials in a custom tan (Sidebar)

Lenticular magic

Pw 12890 Tantric1

There are tans, and then there are head-turning tans. The same can be said for tanning lotion packages, specifically Fiji Blend’s lenticular carton for Tantric.

Launched in early 2004 at tanning salons throughout the United States and Canada, the carton, from Printex Packaging, provides a 3-D effect on four of the tapered carton’s surfaces. The carton illustrates a tropical scene including an underwater view and a mystical woman. There’s even a volcano on the carton side that erupts as the carton is turned. The 3-D

elements combine to evoke Tantric’s “sensory tanning experience,” a first in the industry, according to Fiji Blend marketing director Yana Simone.

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