Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Honey product packaging buzzes with vitality

Wedderspoon’s Manuka Honey brand is expanded with new products and a package redesign that has a bright, inviting look and feel, and is more premium, approachable, and easier to read.

Wedderspoon Manuka honey BEFORE the redesign (l.) and AFTER
Wedderspoon Manuka honey BEFORE the redesign (l.) and AFTER

In the late 19th century, researchers discovered the antibacterial qualities of honey, but today we know that not all honey is the same. That’s why Malvern, PA-based Wedderspoon, the number one-selling Manuka Honey brand in North America, needed to clearly communicate its point of difference to a global audience of wellness-minded mainstream consumers. The honey is sourced from New Zealand, where bees feed off the nectar of the Manuka flower.

Wedderspoon turned to Seattle-based brand strategy firm Retail Voodoo to rebrand and create new product lines beyond jarred honey. According to David Lemley, Founder/Chief Strategist, Retail Voodoo, “We helped Wedderspoon clearly communicate that they are the only brand to take a stand for 100-percent raw non-GMO Manuka products with superior medicinal properties and allow them to expand outside the natural channel for growth.”

This began with a new mission statement: to mainstream Manuka honey by making products to help busy modern people buzz with vitality. Retail Voodoo’s strategy work focused on expanding the audience for Wedderspoon by finding products and communication strategies that would resonate. The three new product lines include Manuka Honey Plus Shots, Apple Cider Vinegar with Manuka Honey, and six fresh skincare products for face, hands, and body.

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce