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Pouches make turkey sales fly

Increased visibility, high perceived value, and greater customer convenience all come together in this vibrant turkey carry pouch developed for Mr. Pavo brand turkeys of Ecuadorian food marketer Pronaca.

A carry handle completes the package.
A carry handle completes the package.

The pouch was produced by Flair Flexible Packaging. Highlighted by a lustrous matte/gloss combination, the 565mm x 415mm + 220mm (22.2’’ x 16.3’’ + 8.7’’) three-side seal, stand-up pouch sports a photo-quality 10-color reverse rotogravure image of a perfectly roasted turkey. The two-hole die-cut handle is placed between an innovative double-reinforced permanent seal that ensures product safety and strengthens the pouch to withstand the weight of a whole turkey.

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