Labels

Mayfield milks nostalgic design

Now that Coca-Cola has awakened marketers to the power of nostalgia with its retro-style plastic bottles for Coke and Sprite, nostalgic package design is extending to the dairy category, too.

November 30, 1995

Beverage: Page 415

Beverage

Beer design evinces local flavor

While regional brewers can never compete with huge ad budgets of the majors, they can play the home town advantage. Vancouver Island Brewery, Victoria, British Columbia, Canada, did just this when it had prepress house Image Pac (Richmond, B.C., Canada) design new corrugated 6- and 12-pack boxes, introduced in January '95.

November 30, 1995

Coding, Printing & Labeling

Alcohol content labels coming to a head

The BATF is set to issue a proposal on how alcohol content can appear on beer labels. Many brewers strongly oppose mandatory labeling.

November 30, 1995

Flexible packaging

Beverage containers dominate DuPont awards

A flexible beverage container and a hot-filled, shelf-stable juice pouch stand out at the ninth annual DuPont awards competition. Environmental categories and international entries again prove distinctive.

November 30, 1995

Flexible packaging

Tetra Pak takes a systems approach to plastics packaging

When the world's largest international packaging supplier decides to expand into new packaging markets, packagers around the world-as well as the competition-had better take notice.

November 30, 1995

Beverage

Packagers say systems up to date

The average packaging system is either state-of-the-art or comparable to the top 10% in its industry. So says a survey of 434 packagers conducted by Industry Insights for the Packaging Machinery Manufacturers Institute (Arlington, VA).

November 30, 1995

Conveying & accumulation

Shaping new markets

Cacique pushes for mainstream acceptance of drinkable yogurt with a striking container design and vibrant full-body shrink label graphics.

November 30, 1995

Coding, Printing & Labeling

Premium is as premium does

New Thompson's Ultra Water Seal employs pearlized HDPE containers and a variety of handsome labels to communicate the product's improvements.

November 30, 1995

Coding, Printing & Labeling

Alcohol content labels coming to a head

Bottle bordom: Can beverage bottles be more innovative?

November 30, 1995

Coding, Printing & Labeling

Heublein 'autographs' a clear winner

Decanter for Smirnoff vodka will lead retailers into the holiday season. Crystal-like bottle and stopper signal reuse with the Smirnoff signature in view. Most sales command a premium price.

November 30, 1995

Feeding/inserting/unscrambling

Fresh milk flirts with 'value added' packaging

Extrusion blown of LDPE and topped with a unique closure injection molded of the same material, this new package could give milk a whole new single-serve image.

November 30, 1995

Contract Packaging

Farmland pioneers half-gallon aseptic carton

Chocolate milk and Skim Plus will be the first two products to be marketed in Farmland Dairies' half-gallon aseptic carton with the unique combiTop® pour spout for easy opening and reclosing.

November 30, 1995

Closures

Moving more milk

How can packaging be changed to get people to drink more milk?

November 30, 1995