This joint promotion also carries over to the Web site, where teens can enter the Dep virtual salon.
The neckhanger, applied to about 1.5 million bottles, comes in four different sizes, all 12 pt. solid bleached sulfate supplied by Packaging Spectrum (Los Angeles, CA). The converter prints the paperboard offset in four colors plus a UV coating. The neckhangers are applied manually at Dep's production facility in Rancho Dominguez at about 100 pieces/min, Cogan says.
The nationwide promotion began March 15 and ended May 31.
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