Convenience, portability power packages

Food Marketing Institute (FMI) spokesman Todd Hultquist offered the following packaging trends and insights based on his observations from the recent FMI show in Chicago:

• Natural and organic products were very popular. So were convenience products, which is where package-promoted portability comes in.

• Bottled products, smoothies, and fortified products had more dynamic packaging because the beverage market is more competitive. There were different shapes and colors of bottles. Bottles looked more narrow or slender, making them easier for the consumer to hold. Longer necks lent style to some bottles.

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