One of the most significant influences on beverage packaging is the growing emphasis on sustainability and recyclability from customers and consumers.
That’s according to PMMI Business Intelligence’s “Beverage Industry Packaging Trends,” a report done in collaboration with Advantage Research to provide PMMI member companies and the broader industry with insights into beverage packaging trends that will impact the packaging and processing industry. The research stems from a quantitative online survey conducted from Nov. 21, 2024, to Jan. 21, 2025, and fifteen in-depth interviews conducted between Dec. 2024 and Jan. 2025 among CPG companies and contract packagers in the beverage industry.
One industry participant believes the costs of raw materials go hand in hand with a greater emphasis on sustainability.
“I think there’s a higher focus on sustainability but also growing cost of raw materials as people start doing the conversions of the trays versus no trays or pads just in the plastic. A lot of that’s going to be driven by what the consumer wants, but also the cost to deliver,” said a senior engineering design manager from a beverage company.
The desire for sustainability will not fade quickly. Consumers and companies continue to prioritize recyclable materials and seek alternatives to single-use plastics, exploring new materials and production methods for beverage containers.
“I think the wheel’s already turning insofar as recyclability and sustainability. I think that a lot of companies that manufacture the package material itself are on board for that, and so there should be a lot coming out to make improvements. Recyclable, compostable materials I see as a big area,” said a director of engineering at a beverage manufacturer and co-packer.
SOURCE: PMMI Business Intelligence: Beverage Industry Packaging Trends
For more insights from PMMI’s Business Intelligence team, find reports, including “2024 Snack Foods Packaging Trends” and “2024 Technology & Workforce: Using Smart Technologies to Bridge the Skills Gap” at pmmi.org/business-intelligence.
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