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InterBev draws a diverse beverage crowd

The beverage industry’s largest all-beverage trade show is expected to draw representatives from all beverage categories to view the offerings of some 600 exhibitors.

Pw 15878 Interbev Floor Shot

InterBev 2002 hits the World Congress Center in Atlanta October 20 to 22, and once again the show sponsors anticipate attendees will represent a wide variety of beverage categories. Among the participants expected to be in attendance are not only representatives of the beer and soft drink categories, but also marketers of water, tea, and milk. Rounding out the attendee list, say show sponsors, will be mass merchandisers and representatives from the supermarket, drug store, and convenience store sectors.

The trend toward retailers attending the event, combined with the usual energy that comes from the supplier side, is expected to enhance the networking opportunity at InterBev for the entire beverage community.

“InterBev’s outreach on both supplier and buyer sides has been steadily expanding to include more retail segments as well as more product categories,” notes Eileen Baird, vice president for InterBev 2002. “Bringing all segments of the industry into one global event offers significant economic benefits to both attendees and exhibitors by housing all buying and selling resources.”

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