Textured finish is a first

In launching a new beer called Swan Mid, brand manager Brenton Foster of Australia's Swan Brewery wanted a package that would stand out from other beer products.

Pw 18316 Swanmid

He got what he wanted in an unusual, textured can produced by Southcorp, represented in the U.S. by Southcorp Packaging USA (Atlanta, GA). The can’s textured quality is achieved by combining ink and varnish technology to give the background portion of the can a high-gloss, wet-looking finish while the central oval panel has a normal gloss finish. Also critical is that none of this is vulnerable to damage or distortion as the filled cans undergo pasteurization.

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