Meet Our Panelists!

The Beverage Roundtable is the show where packaging designers ...... Please meet our panelists!

Melinda Wooten

Phil Hague


Lisa Baer



Rob Wallace

Rob Wallace

Ask Rob Wallace what he does for a living and he’ll tell you that he has the world’s most engaging job. As Managing Partner of Wallace Church Inc., a Manhattan and San Francisco-based brand identity strategy and package design consultancy, Rob works with some of the world’s smartest and most successful cpg brand marketers. 

Current Wallace Church clients include P&G, Nestlé, Coca-Cola, Heinz, Pfizer, Target, Miller Coors, Brown-Forman, Dick’s Sporting Goods and more than a three dozen other fast moving global consumer brand corporations and retailers of equal caliber.

Rob began his career at Grey Advertising, where he quickly rose through the creative staff and became a brand strategist. He then worked for three marketing consultancies before joining Stan Church in 1985, bringing his strategic insights to the firm’s award-winning creative process.

Rob is among the Board of Advisors of the Design Management Institute, among ten members of the Distinguished Faculty of the path to Purchase Institute,=.  Rob has spoken at more than five dozen industry events across North and South America, Europe and Asia. He lectures annually at Columbia Business School and Georgetown University.

Brand identity is not just Rob’s job; it’s his passion. Often referred to as “the thought-leader on design’s return on investment”, Rob sees his primary goal as proving that brand identity/package design is a marketer’s single most effective tool, the one that generates the highest ROI.


EPISODE 4: When (not)to use color


David Padula


David Padula is the owner of the packaging sales rep agency, p design lab.

With over ten years of supply chain and procurement experience in industries ranging from apparel, automotive, telecom and entertainment he has personally developed many innovative packaging concepts and spearheaded overall source material reductions across various packaging and display types.

His current efforts on paper reduction for Home Entertainment packaged goods (DVD’s), have saved over 5 million pounds of paper and corrugate, translating to roughly over 50,000 trees, 40 Olympic sized swimming pools of water and about 1,200 cars per year worth of CO2 (12.5 million lbs of CO2 ).

David holds a Bachelor of Business Administration Degree in Supply Chain Management and Mechanical Engineering from Western Michigan University, along with a second Bachelor of Science Degree in Supply Chain Management, from Växjö University in Sweden.


EPISODE 4: When (not) to use color

Sarah Williams

Pamela Long

Andrew Almeter

EPISODE 3: Its Good for You!



Vyto Bendaraitis

EPISODE 4: When (not) to use color


Will Burke

Rick Barrack

Rick Barrack


Rick, Chief Creative Officer/Partner, is the lead creative force at CBX and one of the founding partners. Rick plays an intrinsic role in the creative strategy and design development.  His forte is in creating strategic architectures around complex brands and translating them into meaningful solutions. He has significant experience in both corporate and consumer brand identity programs across a wide range of categories.
Some of the major design initiatives Rick has lead in the recent past include: Boston Scientific, Hewlett Packard, PetroCanada, The Scotts Company, ExxonMobil, and Brown & Williamson. Prior to CBX, Rick was a Creative Director for FutureBrand and LPK, and worked for Milton Glaser, Inc.
Rick is a graduate of Rochester Institute of Technology, where he received a BFA in graphic design.










EPISDOE 4: When (not) to use color 




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