Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Sato America announces new president

Sato America announced the appointment of Tim Cook to the position of President of SATO America.

Tim Cook
Tim Cook

An industry veteran of 25 years with 6 years as Sato America’s Sr. Vice President of Sales. His leadership accelerated growth and market expansion for the company. Earlier in his career, Tim held executive positions with Avery Dennison/Monarch, Zebra Technologies, and Honeywell AIDC.

In his new role as president of Sato America, Tim assumes the execution responsibility, and oversight of the company’s North and Central America, Caribbean, and Mexico business.

“Throughout his 25-year career in the data collection, labeling, and printing industry, Tim has demonstrated a keen sense of market awareness, vision, and exceptional management skills that support Sato’s long-term strategies. Representing an excellent balance of customer needs and corporate responsibility, we are incredibly pleased to advance Tim to the position of President,” stated Goro Yumiba, Chairman and Executive Officer of Sato North America.

“I am honored to become Sato America’s new president. It is my mission to continue the company’s tradition of providing dependable and trusted, world-class products and services that provide accuracy and labor savings on our customers’ frontline operations. Our commitment to the discovery of new market applications, dedication to customer value, and the outstanding people of Sato, will all propel us toward a future filled with shared success,” stated Tim Cook.

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability