Unilever has entered into an agreement to acquire Yasso Holdings, a leading premium frozen Greek yogurt brand in the U.S., with more than $300 million in sales reported last year. The acquisition is aligned with Unilever Ice Cream Business Group’s premiumization strategy, with Yasso joining other premium brands in its portfolio, including Ben & Jerry’s, Magnum, and Talenti. Yasso offers a range of high-quality, low-calorie products.
The transaction is expected to close in the third quarter of this year, subject to regulatory approvals and closing conditions. To date, no other details have been disclosed.
“I am delighted to welcome Yasso to the Unilever family, says Matt Close, president of Unilever Ice Cream Business Group the Ice Cream Unilever. “It has built a strong customer appeal in the fast-growing, premium ‘Better For You’ segment. This acquisition is a great step in the evolution of our Ice Cream portfolio in North America towards high growth spaces. I am confident that with the full support of Unilever behind Yasso, we will take this fast-growing business to even greater heights.”
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“We are excited to join Unilever and become part of the world-renowned family of Ice Cream and Novelties brands,” states Yasso CEO Craig Shiesley. “I’m proud of our company growth and we look forward to working with Unilever to expand the global footprint of our incredible brand.”
“We are forever grateful for the team members, consumers, and business partners who supported us along this entrepreneurial journey,” add Yasso Co-founders Amanda Klane and Drew Harrington. "With Unilever, we have selected the best partner in the world, who believes in Yasso’s vision and purpose of spreading joy to consumers everywhere.”
