Alfredo Rivera, most recently president of The Coca-Cola Company Latin America group, has been named president of Coca-Cola North America. A 23-year veteran of the company, Rivera previously served as a district manager for Guatemala and El Salvador, and held multiple roles in Brazil, Ecuador, and Mexico before being named president of the Latin America group in 2016.
Jim Dinkins, who joined Coca-Cola in 1988, led Coca-Cola North America since 2018.
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