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Plant-Based Food Market Takes Root

New data shows plant-based meat, eggs, and dairy foods are outpacing conventional animal products and are a key engine for retail growth.

New data from The Good Food Institute (GFI) and the Plant Based Foods Association (PBFA) shows U.S. retail sales of plant-based foods have grown 11% in the past year, bringing the total plant-based market value to $4.5 billion. The total U.S. retail food market has grown just 2% in dollar sales during this same period—and was flat in unit sales—showing that plant-based foods are a key driver of growth for retailers nationwide.

“Plant-based foods are a growth engine, significantly outpacing overall grocery sales,” says PBFA Senior Director of Retail Partnerships Julie Emmett. “We are now at the tipping point with the rapid expansion of plant-based foods across the entire store, so it is critical for retailers to continue to respond to this demand by offering more variety and maximizing shelf space to further grow total store sales.”

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