Avure Technologies is using PACK EXPO to introduce its new, scalable HPP machine. New model AV-M, like its popular predecessor the AV-X, scales for fast-growing food companies. Avure's Jeff Williams, VP and general manager, and Lisa Pitzer, marketing director are at the booth (S-7244) describing the technology and demonstrating use cases.
With a slightly smaller footprint than the AV-X, the AV-M enables food producers to buy the machine size that fits their current production needs, and as the company grows, the machine expands to keep up with increased production, all without the expense or added floor space of a second machine. The AV-M easily upgrades from 20M to 30M to 40M with the highest possible throughput.
“High Pressure Pasteurization (HPP) is growing fast and there are two key factors sparking that growth,” Williams says. “First, there is the consumer’s desire for clean label, natural, fresh foods and beverages, which is a natural fit with HPP. Second, there are food manufacturers who want HPP’s food safety benefits and HPP’s advantages of better taste, texture and nutrition. No other food technology provides the same range of HPP’s benefits relative to nutrition, safety and shelf life extension.”
If a company is launching a new HPP food or beverage product, the AV-M can be an ideal solution, letting them start in the most cost-effective way possible and expand quickly as demand for their product grows. Williams adds, “Beyond developing innovative HPP machines, Avure, with over 60 years of high-pressure experience, has also helped food companies with HPP product development, HPP recipe R&D, packaging and navigating ever-changing food regulations.”
When Avure Technologies introduced AV-X, the first scalable HPP machine, there was nothing like it in the market. The AV-X gained rapidly in popularity because it let food companies start HPPing in the most cost-effective way possible. Now, with the AV-M’s even more efficient footprint, capacity expands as quickly as demand for product grows because the AV-M upgrades easily. A company will purchase upgrade equipment along the way, but they won’t need to invest in a new machine.
“At Avure, we are proud that our scalable technology and the new AV-M is making HPP accessible to more food companies and consumers. Because better food safety, taste, texture and nutrition is a win for consumers and food companies alike,” says Marketing Director Lisa Pitzer.