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Missing the boat: who's not going to interpack

Skip interpack at your own risk. It is the world’s biggest packaging show, it invariably launches major packaging breakthroughs, and it doesn’t happen again until 2014.

Messe Düsseldorf, site of interpack, on the bank of the Rhine River. Interpack fills 17 halls at the massive complex. Photo
Messe Düsseldorf, site of interpack, on the bank of the Rhine River. Interpack fills 17 halls at the massive complex. Photo

It only happens once in three years. Its 17 halls of exhibits draw 175,000 visitors from the world’s packaging community. And yet, few North American packaging machine builders exhibit at interpack. Also alarming is the number of packagers and machine builders in our straw poll who attended the 2008 show, but are skipping this year’s event.

It’s true that travel budgets are still down, and interpack is an expensive show from the standpoint of inflated lodging costs. Nevertheless, interpack historically has launched major new packaging technologies. Many have been in development since the previous interpack and represent breakthroughs in consumer appeal, cost and sustainable performance.

Many of the European exhibitors will not be found at PACK EXPO, but their machinery will find its way into every market, both developed and emerging, because interpack attracts buyers worldwide.

To miss interpack is to ignore significant competitive advantages – or threats – brought by new production technologies, materials and package designs. In short, you miss interpack at your own risk.

If you really can’t make interpack, watch our video reports

For this reason, Packaging World’s new Automation Strategies e-newsletter will publish a special interpack video report from the show floor featuring the most impactful product introductions.

{mosimage}To ensure that you receive our interpack report, be sure you are subscribed to Automation Strategies. And if you are going to interpack, we hope you’ll share on the LinkedIn Packaging Machinery group what new products impressed you the most.

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