Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

On-Demand Webcast: Consumer Insight--A must for successful package development

Learn the best strategies for brand success based on real-life examples for industry experts.

Jack Gordon, CEO of AcuPOLL, will focus on early research to support innovation. A key learning: You have to find out if what you think is an insight “rings true” with the consumer. Gordon will tell you how research can help you get that critical answer.

Hugh Phillips, President of Phillips, Foster & Boucher Inc., is a specialist in the psychology of shopping. Get his insights on visual cues that establish the brand, position the product and help shoppers see the package in their quick shelf scan.

In addition, listen to Brian Wagner, Principal at PTIS, as he shows you how to “pull together” consumer insights that work.

For more information go to http://www.packworld.com/wc/consumerinsight.
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO