Jack Gordon, CEO of AcuPOLL, will focus on early research to support innovation. A key learning: You have to find out if what you think is an insight “rings true” with the consumer. Gordon will tell you how research can help you get that critical answer.
Hugh Phillips, President of Phillips, Foster & Boucher Inc., is a specialist in the psychology of shopping. Get his insights on visual cues that establish the brand, position the product and help shoppers see the package in their quick shelf scan.
In addition, listen to Brian Wagner, Principal at PTIS, as he shows you how to “pull together” consumer insights that work.
For more information go to http://www.packworld.com/wc/consumerinsight.
Hugh Phillips, President of Phillips, Foster & Boucher Inc., is a specialist in the psychology of shopping. Get his insights on visual cues that establish the brand, position the product and help shoppers see the package in their quick shelf scan.
In addition, listen to Brian Wagner, Principal at PTIS, as he shows you how to “pull together” consumer insights that work.
For more information go to http://www.packworld.com/wc/consumerinsight.
