That's what the editor of Allure magazine alludes to in her October editorial. During product testing for her magazine's Best of Beauty issue, she was appalled at the "vulgar excess" after she had unwrapped just three products. "All that cardboard and plastic. . . made (her) feel guilty." This doyenne of beauty supports moving away from excessive packaging of expensive beauty products. She proposes that luxury products should focus on the ingredients. "Luxury can be the absence of shiny cellophane and metal." For the editor of a prestigious beauty magazine to advocate the less is more mentality--that's fodder for packaging thought.
Source: Allure magazine, October 2008
