"The researchers found that strong brands
activated a network of cortical areas and areas involved in positive
emotional processing and associated with self-identification and
rewards." Shoppers were hooked up to MRI and shown three-second images
of brands. Less well known brands involved much more laborious
processing that affected negative memory areas. Major brand recognition
triggered areas closer to self identification and rewards.Source:
Study from Germany explains why brain identifies with brand
...and makes it easier for shopper to buy.
May 31, 2007
Machinery Basics
How Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
Read MoreNew ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
Read More