"We've always been open to receiving ideas from people --we just
haven't had a user-friendly system to get there," says Todd Abraham,
vice president of global research and technology strategy for Kraft
Foods. "So this really enables people to get their ideas in front of
us."
Kraft seeks packaging ideas
This past May, the $34 billion food and beverage giant launched its Innovate With Kraft program, offering the public a venue to submit ideas for tasty new products, unique packaging ideas or innovative business processes or systems.
May 31, 2007
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